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V&R Flower Bomb Launch Berlin KaDeWe

Client : Viktor & Rolf
Creative Force : Bob Verhelst
Art Director : Profirst france

decorated shop window 1

decorated shop window 2

decorated shop window 3

ground floor overview

large box 1

large box 2

large box 3

large box 4

KaDeWe building

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Concept

Decorate ground floor of Germany's largest high end chain store, KaDeWe, in Berlin to host launch of V&R perfume "Flowerbomb"

Job Description

Production and installation of several large reproductions of Flowerbomb perfume pack. These were designed as shop-in-shops at the ground floor of the KaDeWe. Decoration of the shop windows with fresh flowers and custom made perfume boxes.